The idea: There aren’t that many sure money-makers out there, but Star Wars movies would seem to be one of them. After all these years, the movie series still gets more build-up for each new release than just about any other films out there, and Star Wars: The Last Jedi – set for release on Dec. 15 – is no exception.

The set-up: I have never traded Walt Disney Co. (DIS) shares or options before, but thinking that Star Wars has to be good for the stock, I took a look and found a solid fundamental play at a good entry point.

The play: I bought to open 8 Disney Jan. 19 options; while I don’t have a definite profit target in mind, I think this has the potential to gain 50 percent over time. A break below the 20-day simple moving average — which changes every day but which stood at $102.49 pre-market today — would be my stop-loss; that would be a decline of about 10 percent, but I’m already up more than 15 percent on this trade in the short time since I bought the options on Tuesday.


Davis Martin is the head trader at He trades SPY calls and puts and swing trades individual stocks and stock options. At the time this article was published on, he had 8 options contracts on DIS, but had no other shares or open orders. This is his first-ever trade in DIS.

Davis Martin

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